You see the trend. You can’t miss out. You want your own e-course. You see how much money it generates for other people’s businesses. You’ve seen them advertised in industry newsletters and on social media. You’ve even taken one on one of those MOOC sites where the courses are free.
Where do you start? Who are the people behind making the magic happen on screen?
Enter: Instructional Designers
Instructional Designers are skilled in several areas that will ultimately help your clients have a great learning experience with your content.
Remember all of those textbooks and worksheets from school? Yep, Instructional Designers did that. But before you think that all you’re going to get are textbooks and worksjeets, understand that the world of Instructional Design has changed quite a bit – even in the last 5 years.
Of course you can go it alone. If you choose to do that, you can find a DIY Instructional Design course launching in Spring 2016 on this site. But if you want to stay laser-focused on leading your business and delegating the things that can be delegated, this is a list of the value a skilled Instructional Designer can bring to your course:
- Background knowledge: An Instructional Designer should have at least a working understanding of your field, or willingness to quickly gain that understanding.
- Understanding of your goals: Be as crystal clear with your Instructional Designer as you can about your goals. This makes it easier for them to deliver on your expectations.
- Experience with technology: If you want a video driven course, be sure your Instructional Designer has a track record of producing great educational videos. This speeds production and increases the quality of the final product.
- Listening skills: A good Instructional Designer will listen more than they speak because they are gathering insights to make recommendations based on current research and theory, the things they pick up from you as the expert, and what you communicate about your audience.
- Speaking skills: After the listening phase, a good Instructional Designer will clearly articulate how her recommendations will address all of the needs presented.
- Project Management Skills: A successful launch depends on having all of the creative assets completed and tested in several phases – any delays in review or questions they have for you can put a launch in jeopardy.
And here’s the kicker. If they don’t do this, you should break up with your Instructional Designer:
- Map Learning Outcomes, Learning Activities and Learning Assessments: This is the true magic of an Instructional Designer. This map is the secret scroll, the magic decoder ring for the whole project. Without it, you don’t have a course, and without a course, you can’t meet your business goals for your course.
If your Instructional Designer doesn’t have these qualities, or if you don’t have an instructional designer at all, please contact us. We’d be glad to help you with your course!