Here’s a simple method for narrowing a 1000-item list of ideas down to the one idea you’ll turn into your eCourse.
- Get a list of 1000 ideas. Sounds simple, right? Start with these things:
- Google Analytics. What are people searching for on your site?
- Questions you answer all the time. Ones that you give essentially the same answer or reply to or have a standard series of questions so you can give the person the thing they’re looking for.
- Your business’s core genius. What do you do better than anyone else in your sector or market?
- Your Intellectual Property. Don’t give away the farm. These things are out of bounds. What you do and don’t want in your eCourse are equally important considerations.
- Brainstorm: In the first 3 areas above, brainstorm topics & resources you already have within those topics. Brainstorm rules:
- There are no bad ideas
- All resources that are related are on the table – no matter how old, how new, or how much/little they are used
- Sometimes white boards, giant sticky notes, 3-4 of your most trusted employees or business partners and a bottle or two of your favorite beverage are incredibly helpful.
- Ask these questions:
- What are the overlap areas? If your analytics and your standard questions lists have significant overlap, you’ve probably got a good eCourse topic.
- Is there enough there? If your list is long and you’ve got an exhaustive brainstorm result, you’ve probably got a good eCourse topic.
- Will people buy it? If your analytics, your standard questions and your core genius are telling you that people will buy it, then you might have a good eCourse to sell online.
- Can you give someone an experience with your brand at a lower entry price point than your typical entry level service? If your service tends to price some potentially great clients out of the market, an eCourse is a great way to build a customer base with a lower entry point.
- Most important: Do you have a bunch of information, or is there really something you’re teaching there? If you’ve got curated lists, top-10’s, best-in-classes and the like – this is just information. If it’s a bunch of how-to’s that add up to a bigger outcome for the customer, there’s a great eCourse in there somewhere.
- Once you see that you’ve got the right stuff identified – how much of it do you need to have a good eCourse? Well, that depends on how long you want it to be. A better question is: How can you make the most out of what you have?
First steps to actually getting started
- Perform the outlining activity explained here.
- Identify the information/media gaps – what images, videos, documents might be needed? Don’t get to work creating them – your ID will help you with that.
- Put all of your resources into the same location. Digital is best, so scan, copy, paste – whatever it takes so you can deliver your goodies to your Instructional Designer when you start work.
- Schedule a consultation with an Instructional Designer – ASAP. You’re ready to get started!
No Instructional Designer? We can fix that!
No time? We can fix that too – complete a contact form. We can help you through the process all the way through launch!